Senior Marketing Strategist
An executive leader with over 30 years of experience in marketing, product development and digital transformation, I work with global companies and small startups to develop strategies to bring innovative products to the market. I help companies build a strong foundation for success by designing a comprehensive marketing strategy that identifies target audiences and communicates the brand’s value proposition. Through the development of compelling content, I strive to increase inbound marketing effectiveness by promoting the company’s unique benefits and competitive differentiators. By implementing marketing automation technologies, I help companies optimize lead generation and improve customer relationship management across channels and lines of business.
During my career, I worked extensively in the financial services industry and with technology companies to bring innovative products to the market, including nearly 18 years at Siebel Systems/Oracle Corporation, running their global marketing team for retail banking. I’m passionate about communicating value and helping brands understand how they can best serve their target customers.
In 2009, I moved to Orlando, Florida, and continue to call central Florida home. I’m an avid skier and enjoy staying active by running, hiking and exploring the great outdoors. I’m a Master’s swimmer and frequent race participant.