Especially in times of crisis, few companies do enough to put a face on the business. The executive suite is the best place to start, because people prefer to buy from a person rather than a brand alone.

To succeed in in this age of digital empowerment, companies need to engage with customers in meaningful ways, delivering the right message to the right person at the right time.

Social engagement strategies such as contests for crowd-sourced content, influencer engagement, activism and corporate collaboration can help your business stand out among the sea of voices online.

Forward-thinking business gurus are advising companies to re-evaluate (or in some cases rip apart) their business model as commercial life eventually inches back to a “new normal” after the pandemic.