Influencer Marketing for B2B Companies Influencer marketing is likely something you’ve heard a lot about lately. Considered to be one of the hottest trends in business right now, it’s no surprise that Influencer Marketing Hub projected the market worth to grow to $10 Billion in 2020. So, what makes influencer marketing worth so much, and [...]

Prepare for Lift-off with a Digital-First Mindset Companies that aren’t innovating, experimenting and pushing boundaries will get left behind. Is your company doing everything to keep the disruptors at bay? Are you thinking “digital-first?” Check out these five steps to ensure you're on track for digital success and what lies beyond. We’ve just barely scraped [...]

Especially in times of crisis, few companies do enough to put a face on the business. The executive suite is the best place to start, because people prefer to buy from a person rather than a brand alone.

To succeed in in this age of digital empowerment, companies need to engage with customers in meaningful ways, delivering the right message to the right person at the right time.