Social media algorithms are automated calculations based on data that determine which content users see on their feed and in which order. If you want to learn more about them, read Part One.

Digital marketing without video has become unthinkable. Now more than ever, marketers are using video to get their message across.

Social media algorithms can seem like a puzzle to marketers. We have broken down this mystery to help your content perform better and appear more frequently on your customer’s feed.

How can companies in 2021 and beyond differentiate themselves digitally from the competition? The answer lies in stepping away from the sales-focused funnel tactics and embracing an empathetic flywheel approach.