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Culture and marketing: 6 things European companies should avoid when marketing in the US

Tips from an outsider: What you can learn about internal communication from an external agency

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Culture and marketing: 6 things European companies should avoid when marketing in the US

When Americans visit Europe, they’re usually impressed – polyglot Europeans “get” U.S. culture, politics, and humor. However, vice versa, from Europe to the U.S., it isn’t so easy. What works well in Europe won’t necessarily jive with an American target audience. (We know! Mach Media has offices in the US and Europe, with amazing people […]

Tips from an outsider: What you can learn about internal communication from an external agency

Our agency frequently works on internal communications projects for our clients, especially in life sciences. As an external agency, we have a unique perspective – we get to dive into our client’s spaces. Each company has a different communication strategy, and each team & department, its own spin. Here are a few outsider perspectives on […]