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Storytelling Like an American

Nothing beats speaking as part of a panel on the 38th floor in midtown Manhattan, overlooking the Empire State Building, with a beautifully clear evening outside as your backdrop. Except maybe a selection of a few craft Belgian beers that you can’t buy anywhere in the US, I suppose. That was the setting for the [...]

You need crisis communications before you have a crisis

At the most basic level, a crisis is anything that happens in your business—or in some cases to your business—that you don’t control. We spoke with Nick Mitsis, a senior crisis communications expert with more than ten years of experience helping businesses large and small strategize how to handle a crisis—internal or external—before they actually [...]