Senior Strategic Communications & Marketing Advisor
International Corporate Communications & Marketing |Brand Positioning | Campaign Strategy | Content Development | Digital Media | Events
I am a passionate strategic communications and marketing advisor with significant international experience integrating public relations and stakeholder relations.
My work with multinationals and trade associations encompasses developing and implementing large-scale communication strategies. I thrive when helping clients build their brands and share of voice through media relations, thought leadership and authentic storytelling, complemented by B2B and B2C marketing.
Most recently, I managed social media and Belgium communications for Mastercard Europe. I have a long track record in consulting with FTI Consulting and Fleishman-Hillard where I was in charge of several corporate and trade association accounts in financial services, chemicals, energy and telecoms. This included an in-house assignment as Communications Director for Cosmetics Europe for 1.5 years. Before joining FTI, I was responsible for media relations, public affairs and marketing communications for the financial messaging co-operative, SWIFT.
My love for all things international started in the Caribbean where I grew up, followed by a year as an AFS exchange student in Belgium. A graduate of the University of Washington’s Jackson School of International Studies, I later returned to Belgium to pursue my international career. Life continues to be a wonderful adventure with my husband, daughter and cobberdog – especially when traveling, taking long walks outdoors and delving into my vast selection of cookbooks.