At the most basic level, a crisis is anything that happens in your business—or in some cases to your business—that you don’t control. We spoke with Nick Mitsis, a senior crisis communications expert with more than ten years of experience helping businesses large and small strategize how to handle a crisis—internal or external— even before [...]

Speaking—especially in your non-native language—can be tough. Add in the pressures of an audience (face-to-face or even digital ) and the need to be perfect, and you’ve got a situation that can put even the most seasoned business people ill at ease. Like many skills, speaking in public or in front of a camera is […]

In the marketing world, image is everything. Although you may not have the budget to get professionally designed print and digital materials, with just a bit of time investment you can create them yourself! There are loads of great do-it-yourself (DIY) tools available for free, low-cost or already lurking on your computer. Check out some […]

The classic definition of the stock photo is long dead… Business aviation enthusiasts and companies are seeking more original and quality imagery instead of the typical Shutterstock images. Sites like Pexels and Unsplash give content developers a constantly-updated stream of unique imagery that suits their changing needs. But these are not the same stock photos […]