Forward-thinking business gurus are advising companies to re-evaluate (or in some cases rip apart) their business model as commercial life eventually inches back to a “new normal” after the pandemic.

The spread of Coronavirus across the globe is putting a strain on businesses as factories shutter, operations are restructured, and employees are asked to work from home. Experts predict these necessary precautions may be in place for months instead of weeks, making it essential for companies to properly structure internal communications to keep employees organized and productive.

Navigating working from home isn’t necessarily straightforward. Staying productive while maintaining a healthy work-life balance take practice – check out some of our team’s helpful tips!

For European companies, extending marketing efforts to the U.S. can feel a bit like navigating the wild west. However, not just anything goes. Here are six things to avoid when crafting/translating your messaging for a U.S. audience.