Some are digital while others work best in real life (IRL). There’s a lot that’s free and almost all of them are do-it-yourself (DIY). A few are old school, let’s get nostalgic! User Generated Content – People like you and your service/product. Encourage customers to post photos/video/stories on social media using your product or service […]

Mach Media’s long-time client, the European Business Aviation Association (EBAA), is the leading organization for operators of business aircraft in Europe. For the past two years, our Managing Partner, Taunya Renson-Martin, has supported the Association as the Strategic Communications Advisor for its Expanding Horizons initiative. Expanding Horizons is EBAA’s five-year program developed to share stories […]

Mitigating, managing, and minimizing risk – both operational and reputational – is critical in aviation. So on behalf of our longtime client, the European Business Aviation Association (EBAA), Mach Media’s Managing Partner, Taunya Renson-Martin, recently moderated a panel on Crisis Communications during the high-profile European Business Aviation Convention & Exhibition (EBACE2019). EBACE is a premier […]

Nothing beats speaking as part of a panel on the 38th floor in midtown Manhattan, overlooking the Empire State Building, with a beautifully clear evening outside as your backdrop. Except maybe a selection of a few craft Belgian beers that you can’t buy anywhere in the US, I suppose. That was the setting for the [...]