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Mar 22, 2019
Storytelling Like an American
Nothing beats speaking as part of a panel on the 38th floor in midtown Manhattan, overlooking the Empire State Building, with a beautifully clear evening outside as your backdrop. Except maybe a selection of a few craft Belgian beers that you can’t buy anywhere in the US, I suppose. That was the setting for the [...]
Mar 19, 2019
You need crisis communications before you have a crisis
At the most basic level, a crisis is anything that happens in your business—or in some cases to your business—that you don’t control. We spoke with Nick Mitsis, a senior crisis communications expert with more than ten years of experience helping businesses large and small strategize how to handle a crisis—internal or external—before they actually [...]
Feb 15, 2019
Savvy Speaking
Speaking—especially in your non-native language—can be tough. Add in the pressures of an audience (face-to-face or even digital ) and the need to be perfect, and you’ve got a situation that can put even the most seasoned business people ill at ease. Like many skills, speaking in public or in front of a camera is […]
Feb 1, 2019
Best Do-It-Yourself Design Tools
In the marketing world, image is everything. Although you may not have the budget to get professionally designed print and digital materials, with just a bit of time investment you can create them yourself! There are loads of great do-it-yourself (DIY) tools available for free, low-cost or already lurking on your computer. Check out some […]