Archives: News

Archives: News

Jun 8, 2016

The Mach Media Intern Experience of Robin Lauwaert

Name: Robin Lauwaert Internship: Mach Media Function: Marcom Project Assistant Native language: Dutch Working language: English City: Ghent, Belgium Period: 21/03/2016 – 03/06/2016 While currently pursuing a bachelor’s degree in corporate management, with a concentration in marketing, I am finishing my internship here at Mach Media. During my time here, I’ve met some great people, worked on a variety of projects and […]

May 30, 2016

How B2B Businesses Should Be Leveraging Facebook Reactions

Facebook developed Reactions to address users’ desire for ways to quickly express a wider range of emotions to a post. As a result, Facebook users can now “react” to posts with six different emotions – Like, Love, Haha, Wow, Sad and Angry (if only it were as easy to gain feedback from real-life human beings). […]

May 18, 2016

How To Make Social Media Truly Work for Internal Collaboration

Many organizations recognize that internal social media channels such as Yammer, Chatter and the new Facebook at Work can help promote collaboration. In fact, such tools can be particularly useful for multinational companies with colleagues needing to interact across distances, business units and functions. Internal social media can help break down organizational silos. Three Hurdles […]

May 4, 2016

Tips for Successful Targeting on LinkedIn

With more than 400 million LinkedIn users in over 200 countries and territories, the social network has become the sales powerhouse for businesses in the B2B segment. And thanks to LinkedIn advertising’s biggest advantage – targeting – you can be highly specific with who and how you target. What’s the Difference? Sponsored Content v. LinkedIn […]