Archives: News

Archives: News

Oct 12, 2016

How to Start Creating an Animation to Tell an Authentic Brand Story

Successfully seeing an animation through from beginning to completion means that as a creative facilitator, you have to be aware of how to do two things: •    Identify the key message the viewer needs to retain after watching the animation; and, •    Convey this message through storytelling in a way that is to-the-point and understandable […]

Oct 7, 2016

Breathing New Life into an Acquired Product Brand

There are a number of reasons why you might want or need to rebrand an existing product or product range: think acquisition, dropping sales, rising competition or change in formulation or design. Whatever the motivation, there are some things worth considering before proceeding with a rebranding exercise, and worth doing during and after the rebrand […]

Sep 21, 2016

The Dos and Don’ts of Top Presentations

Within the realm of B2B marketing, few communication materials are as ubiquitous as Powerpoint presentations. Over the years many contenders have attempted to claim their piece of the pie (Keynote, Prezi, Powtoon, SlideRocket, Slid.es, etc.) but none have thus far been able to dethrone Microsoft’s +25-year-old presenting tool as the industry standard. So how do […]

Sep 14, 2016

Brand Journalism – Who is Telling the Story of Your Brand?

At first glance, this popular YouTube video of Cristiano Ronaldo drinking tea at a local café doesn’t seem like brand journalism or product placement. Maybe not, that is, until you see the counter indicating it has been viewed almost 9 million times on YouTube and also click the “Show More” button in YouTube to reveal… […]