Technology changes fast: thousands of blogs are written per nanosecond, billions of videos are being uploaded, viewed and shared, AND seemingly gazillions of social media posts are spurring people to action, seriously, are books even still relevant? We think so!
Here are our top five “must-read” marketing books – some are brand-spanking-new, and some super-duper old. Why? Because at Mach Media, we know that the classics never really go out of style (like wearing black is always a good choice!) – a good strategy based on sound theory will always trump the latest gadget. Apps come and go but having a rock-solid foundation—that is really how you win.
(Need help developing your marketing strategy? We can do that.)
Top 5 Must-Read Marketing Books
Arguably one of the most important authors on marketing alive today AND author of the best-selling marketing books—that’s right, plural—of the CURRENT and PAST decades, Seth Godin gives real-life examples of how to use marketing to <gasp> actually solve our customers challenges while making the world a better place. In Seth’s words, marketing is grounded in “empathy, generosity and emotional labor.”
Are you creative? Of course, you are; you’re reading this blog! Then check out underground, art-preneur Heidi Luerra’s book. Offering a practical guide to creating success on your own terms in any creative business. Full of oversharing personal examples from her own journey and step-by-step action plans, you’ll get more down-to-earth honesty about the art biz than ever before.
The perfect book for every type of communicator, learn how to cut through the noise and get your info to actually stick. Written by presentation guru Andy Bounds, this book is great for any situation, formal or informal, written and of course presented. Full of techniques and tons of practical examples, this book will help you improve how you interact with people AND get them to do what you want.
- The Essential Drucker: The Best of Sixty Years of Peter Drucker’s Essential Writings on Management by Peter Drucker
Known as the “father of modern management,” Peter Drucker provides a great framework for communicators, managers and everyone in business on how to make the most out of their business life—with lessons that resonate surprisingly well today. With 26 different core sections covering a wide variety of topics, you’ll find nuggets of awesomeness you can apply immediately.
While not technically a marketing book, “Good to Great” is a study of how corporations move from being mediocre to delivering sustainable results, often bucking the trends of common business wisdom. An important book for marketers to understand how marketing fits into the larger picture of generating cold, hard cash; developing customer relationships and creating lasting change for businesses of all sizes.