Communications Training
& Coaching

Even the best of us need a little coaching from time to time

We can’t all be experts in everything.

Mach Media’s Communication Training and Coaching workshops will help you and your team sharpen your skills and bring out your best.

Our workshops are customized to serve note only your team’s individual needs, but also align with the communication vision you’ve set for the company. (Haven’t set one? We can help you with that too!)

We can tailor half-day, full-day or multi-day training sessions, delivered in-person or remotely.

Find out more about our services below

Change Management

Crisis Communications

Media Training

Presentation Skills

Social Media

Storytelling

Change Management

Business agility is the name of the game, these days. And that means change is a constant that you and your teams will need to adjust to. How? Through transparent, open and ongoing communication.

Key workshop takeaway:

  • Effecting and communicating organization-wide change that employees can embrace
  • Programs to gain buy-in for change and create open mindsets
  • Demonstrating proof points to support change management
  • Success measures for strategic growth

Crisis Communications

Crises are sudden and unexpected. You can’t predict them, but you can prepare your team’s response to one before it breaks. In a crisis, how you communicate to those affected and the public at large is even more important for your brand’s reputation than what you do to fix the issue. Does your team know how to field media calls? How will you structure your response team? How will you handle social media? Do you have a crisis communications preparedness guide, at all?

Key workshop takeaway:

  • Build effective crisis communications teams
  • Develop a response handbook that is both complete and practical
  • Make the most of the “Golden Hour” after a crisis breaks
  • Build a network of media first responders

Media Training

Media is your brand’s megaphone. Are your key leaders comfortable saying the right things to the right people at the right time?

Understanding the media landscape and successfully handling a difficult, or even hostile, question are valuable skills – whether you’re dealing with a journalist of an online magazine, social media influencer or television talk show host.

Our Media Training workshop provides an immersive experience, providing simulated press interviews and the tools needed to become an eloquent spokesperson and captivating storyteller for your brand.

Key workshop takeaway:

  • Keep control over the interview versus the interview controlling you
  • Handle the press and build lasting relationships
  • Build and convey strong key messages
  • Practice telling your brand story effectively through simulated interviews

Presentation Skills

This personal coaching sessions is designed to help executives gain an in-depth understanding of all aspects of presenting to any audience. Do you want to feel more comfortable in front of a live audience? Do you want to understand how your speech, attitude, gesture, poise and appearance all contribute to a memorable and motivational presentation?

Then this is the workshop for you.

Key workshop takeaway:

  • Make a great impression in 30 secs or less
  • Engage your listeners
  • Sell your key points
  • Use storytelling techniques to keep audiences hanging on your words
  • Learn best practices for creating compelling PowerPoint presentations
  • Present well in a various circumstances:
    • 2-minute “off the cuff” speech
    • Working with teleprompters/cue cards
    • Handling a Q&A

Social Media

Before deciding on a purchase, 53 percent of B2B buyers research vendors they are considering on social platforms (according to research from Dell). Social media is not just an essential brand element, it’s a key source of referral traffic. Sharing creative campaigns and captivating content on social can boost your brand’s reputation exponentially.

Channels constantly evolve, grow or perish, and new technologies open doors for more complex marketing strategies. If you’re responsible for your brand’s social media presence, you won’t want to miss this workshop.

Key workshop takeaway:

  • Make the most of existing content in a multichannel environment
  • Optimize and customize brand messages for different platforms
  • Expertly craft and share multimedia content
  • Use social media to boost your SEO
  • Build effective social media teams

Storytelling

The art of storytelling dates back to early man – capturing the attention of audiences by employing conflict, adventure and pathos. Does your storytelling engage and drive people to action?

If your ambition is to rollout a new strategy, embark on a change management initiative or mobilize teams to action, this communication workshop is a must.

Psst: This workshop may or may not use the dramatic arc of “Star Wars” to demonstrate effective storytelling (but you didn’t hear it from us).

Key workshop takeaway:

  • Develop the components of a good story
  • Crystallize key messages, themes and purpose into your story
  • Connect with your audience through personal storytelling
  • Develop an engaging story and motivate audiences to follow your lead

Want to learn more? Give us a call… 

Taunya Renson-Martin
(Belgium)
Founder & Managing Partner
+32 475 604 096

Cameron Heffernan
(USA)
Sales & Strategic Operations Director
+1 (202) 550-1975