Month: May 2017

Month: May 2017

May 22, 2017

The design brief – (mis)interpretation strikes again

A first-person story about how Mach Media creatives collaborate to get the best work. I’ve been drafting creative briefs for well over ten years now. Honestly, I thought I’d cracked the code to getting highly talented in-house designers, freelancers and clients’ own designers of varying levels of experience, and from different age groups, to immediately […]