Year: 2016

Year: 2016

May 30, 2016

How B2B Businesses Should Be Leveraging Facebook Reactions

Facebook developed Reactions to address users’ desire for ways to quickly express a wider range of emotions to a post. As a result, Facebook users can now “react” to posts with six different emotions – Like, Love, Haha, Wow, Sad and Angry (if only it were as easy to gain feedback from real-life human beings). […]

May 18, 2016

How To Make Social Media Truly Work for Internal Collaboration

Many organizations recognize that internal social media channels such as Yammer, Chatter and the new Facebook at Work can help promote collaboration. In fact, such tools can be particularly useful for multinational companies with colleagues needing to interact across distances, business units and functions. Internal social media can help break down organizational silos. Three Hurdles […]

May 4, 2016

Tips for Successful Targeting on LinkedIn

With more than 400 million LinkedIn users in over 200 countries and territories, the social network has become the sales powerhouse for businesses in the B2B segment. And thanks to LinkedIn advertising’s biggest advantage – targeting – you can be highly specific with who and how you target. What’s the Difference? Sponsored Content v. LinkedIn […]

Apr 25, 2016

Why SEO keyword ranking is not always a good thing

When I was working as a freelance web developer, I often got requests from clients who wanted me to make their website rank at the top of Google for a certain keyword. For example; a client who owned a high-end men’s shoe shop in London wanted their website to rank at the top of google […]