Year: 2016

Year: 2016

Sep 5, 2016

What is the Difference between Google Tag Manager (GTM) and Google Analytics (GA)?

Figuring out why Google has decided to release another free tool – which seems to essentially do the same thing as Google Analytics – has got a lot of web developers stumped, so much so that it has led to a relatively slow uptake of the new technology. With this article, our Digital Project Manager […]

Aug 22, 2016

Paper, rock, digital: The enduring value of print

We don’t just live in a digital world, our lives are steeped in series of 0’s and 1’s – at work, at home, in the car, in the air, everywhere, as a pre-digital Dr. Seuss might say. But as we check our trending social media campaigns, hashtag hits, web stickiness, ad click-through rates, and email […]

Jul 18, 2016

How to Improve the Perception of Your Brand with Online Reputation

When Google was founded in 1998, many people started searching online to see which kind of search results would appear. This was also the case for CEOs and marketers, attempting to see whether or not they received negative or positive reviews online from their clients. And with that, the seed of online reputation management was […]

Jun 8, 2016

The Mach Media Intern Experience of Robin Lauwaert

Name: Robin Lauwaert Internship: Mach Media Function: Marcom Project Assistant Native language: Dutch Working language: English City: Ghent, Belgium Period: 21/03/2016 – 03/06/2016 While currently pursuing a bachelor’s degree in corporate management, with a concentration in marketing, I am finishing my internship here at Mach Media. During my time here, I’ve met some great people, worked on a variety of projects and […]