Year: 2016

Year: 2016

Oct 7, 2016

Breathing New Life into an Acquired Product Brand

There are a number of reasons why you might want or need to rebrand an existing product or product range: think acquisition, dropping sales, rising competition or change in formulation or design. Whatever the motivation, there are some things worth considering before proceeding with a rebranding exercise, and worth doing during and after the rebrand […]

Sep 21, 2016

The Dos and Don’ts of Top Presentations

Within the realm of B2B marketing, few communication materials are as ubiquitous as Powerpoint presentations. Over the years many contenders have attempted to claim their piece of the pie (Keynote, Prezi, Powtoon, SlideRocket, Slid.es, etc.) but none have thus far been able to dethrone Microsoft’s +25-year-old presenting tool as the industry standard. So how do […]

Sep 14, 2016

Brand Journalism – Who is Telling the Story of Your Brand?

At first glance, this popular YouTube video of Cristiano Ronaldo drinking tea at a local café doesn’t seem like brand journalism or product placement. Maybe not, that is, until you see the counter indicating it has been viewed almost 9 million times on YouTube and also click the “Show More” button in YouTube to reveal… […]

Sep 5, 2016

Pro-Presentations

Mach Media’s Pro-Presentations service makes digital business presentations that not only tell your story, but more importantly, SELL to your audience. We offer a range of services for your presentations: – Basic PowerPoint Pimping: We take your slides “as-is” and unleash our designers to make them beautiful, according to the style guide of your brand. – Old-style […]