Year: 2016

Year: 2016

Dec 20, 2016

The Mach Media Intern Experience of Astrid Benoit

Name: Astrid Benoit Internship: Mach Media Function: Management Assistant Native language: English & Dutch Working language: English City: Ghent, Belgium In order to complete my studies – a bachelor’s degree in Business Management with a major in Marketing – I first had to do an internship of three months. That happened to be here at Mach Media. For my first day, […]

Dec 19, 2016

Press Release: New Owner for International Business Aviation Publication FlyCorporate

16 December, Brussels, Belgium. International marketing communications consultancy Mach Media announces the acquisition of its business aviation publication FlyCorporate by Nick Klenske. Effective 1 January 2017, FlyCorporate and its related properties will be owned and operated by Nick Klenske, current Editorial and Publishing Director of FlyCorporate, as FlyCorporate Media. “We’re really pleased that, after a long […]

Dec 5, 2016

Case Study: The Human-Centered Design Approach

Now that you know what Human-Centered Design is, the value it can add to your business and what the 5 phases of the HCD process are, you’re probably curious to see an example of HCD in practice: SITUATION A leading U.S. university’s African studies center was faced with the challenge of “how might we” transform a 70-year-old colonial-style partnership to one […]

Nov 22, 2016

The Human-Centered Design Model

A 5 PHASE PROCESS OF STRUCTURED INNOVATION AND DESIGN In my last post about Human-Centered Design I talked about the value of Human-Centered Design. In this post we will dive deeper into the 5  phase process of structured innovation and design: EMPATHIZE Understanding or having empathy is about getting to the heart of what really matters to our […]